The Rolex GMT-Master II, affectionately known as the "Coke" for its iconic red and black bezel, holds a legendary status in the world of luxury watches. Its rich history, unmistakable design, and enduring popularity make it a highly sought-after collectible and a symbol of prestige. This article delves into the fascinating world of the Rolex Coke, exploring its history, comparing it to its Pepsi counterpart, examining price points, and guiding you through the process of finding your own piece of this horological legend.
The Genesis of the Coke: A History of the Ref. 16710
The reference 16710, often referred to as the "Coke," represents a significant chapter in the GMT-Master II's story. Produced from 1988 to 2007, this generation features a distinct aesthetic that sets it apart from its predecessors and successors. The most striking feature, of course, is the bi-directional rotating bezel with its contrasting red and black aluminum insert – the source of its "Coke" nickname. This bezel allows the wearer to track a second time zone with exceptional ease, a feature that cemented the GMT-Master II's place as a favorite among pilots and travelers.
Beyond the bezel, the Ref. 16710 boasts a robust 3185 caliber automatic movement, known for its reliability and accuracy. Housed in a 40mm stainless steel case, it presents a perfect balance of size and presence on the wrist. The sapphire crystal protects the dial, ensuring scratch resistance and long-lasting clarity. While variations exist, the most sought-after versions often feature a black dial with luminous hour markers and hands, ensuring excellent legibility in various lighting conditions. The example mentioned in the prompt, a 1999 Ref. 16710 priced at $11,798 + $63 shipping, represents a typical price range for a pre-owned example in good condition, highlighting the significant value these watches retain over time.
Coke Rolex vs. Pepsi Rolex: A Tale of Two Bezels
The Rolex GMT-Master II's popularity has spawned a sibling rivalry of sorts: the "Pepsi." While both models share the same core functionality—tracking two time zones—their bezel colors distinguish them dramatically. The Pepsi features a blue and red bezel, a color combination that echoes the colors of the Pepsi-Cola logo, hence its name.
The choice between a Coke and a Pepsi often boils down to personal preference. The Coke's red and black offers a more classic and somewhat bolder aesthetic, often perceived as more mature and sophisticated. The Pepsi's blue and red, on the other hand, presents a more vibrant and youthful feel. Both, however, are equally iconic and desirable. The market value of both models fluctuates, often influenced by supply and demand, condition, and the specific reference number.
Rolex Pepsi Fat vs. Skinny: A Matter of Generations
The Pepsi, like the Coke, has seen several iterations throughout its history. The terms "fat" and "skinny" refer to the case size and overall proportions of different generations of the Pepsi GMT-Master II. The "fat" Pepsi generally refers to earlier models with thicker cases and slightly different lug shapes compared to the "skinny" versions that followed. This distinction applies to the Coke models as well, though the differences are often less pronounced than with the Pepsi. Collectors often debate the merits of each generation, with personal preference playing a significant role in the decision.
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